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Home Entertainment Bravo's Ryan Serhant and Fredrik Eklund face off on 14th St.

Bravo’s Ryan Serhant and Fredrik Eklund face off on 14th St.

It’s the “Million Greenback” smackdown.

Within the blue nook — that’s the northwest — sits on the soon-to-complete 101 W. 14th St., a 44-unit luxurious apartment advanced marketed by Bravolebrity Ryan Serhant.

Within the purple nook, instantly throughout Sixth Avenue on the northeast: “Million Greenback Itemizing” castmate and longtime frenemy Fredrik Eklund is shilling a rival improvement, the 50-unit Förena (roll the “r,” just like the Swedes do – it means “unite” in Eklund’s native tongue) at 540 sixth Ave.

These buildings and their respective brokers are actually dealing with off: vying for related patrons, actual property glory and the prize of morphing a lackluster locale into a brand new sizzling ‘hood.
But it surely gained’t be straightforward. Ask the brokers to explain their respective buildings, and also you’ll discover luxurious similarities.

Each buildings are designed by high architects to perform as city oases. Serhant referred to as out the interlocking curtain wall of the largely glass façade, mixed with 18-foot-high ceilings at 101 W. 14th. It’s a option to really feel linked to the outside with out stepping exterior, he mentioned.

“It retains you extremely shielded from the weather, the sound, the climate,” he mentioned of the venture, the place asks begin at $1.25 million. “If we’ve to quarantine subsequent yr, you gained’t really feel claustrophobic.”

Eklund mentioned Förena’s attraction is Zen-powered, with items asking $1.three million.

101 West 14th Street (Left) and Forena 546 6th Ave. (Right).
As soon as upon a time the intersection of 14th Road and Sixth Avenue was a scruffy intersection identified for large field retail and New College college students … now it’s a luxurious conflict zone.
Brian Zak/NY Put up

“In a post-COVID world, individuals need comfort, calmness, privateness — a impartial Scandinavian colour palette and a extremely sturdy amenity package deal.”

It’s an excellent factor residents are inspired to look inward given the luxe buildings’ odd location. Each sit on the trafficky intersection of 14th St. and Sixth Ave. It’s an space surrounded by big-box retailers and quick meals however Eklund and Serhant see one thing extra. They argue that their buildings are completely poised on the confluence of three totally different ultra-desirable nabes: Chelsea, the Village and the Flatiron District.

Most, together with Google Maps, would argue that Flatiron doesn’t come anyplace near 14th Road — however neighborhood boundaries are notoriously malleable. Might or not it’s CheVillFlat? It wouldn’t be the primary time both dealer tried out a snazzy nickname as a sales-booster earlier than.

Bear in mind “SoHY,” i.e., South of Hudson Yards?

No matter you consider the nabe, Serhant rightly notes that a three-minute stroll in any route cues cute West Village eating places, the farmers’ market at Union Sq. and countless Manhattan facilities.

“These items can be double the value [just a few blocks away],” he mentioned. “Folks respect the worth. You’re shopping for into the IPO of the world, and the way the neighborhood will evolve.”

A map of the area around14th Street and Sixth Avenue wheere Eklund and Serhant are waging war.
A drone flyover shot of the disputed territory.
Amy Catalano/NY Put up

However Eklund bristles at those that diss the block.

“It isn’t a scummy nook,” he mentioned. “You’re actually one or two blocks away from 4 parks.”

Different luxurious brokers aren’t fairly so bullish.

“I’ve by no means heard anybody say ‘I like the vitality of 14th and Sixth — that’s a no-man’s land,” laughed Christie’s dealer Kate Meier. “They appear thirsty. It’s like in ‘Imply Women’ — cease making an attempt to match fetch occur, Gretchen.”

Whether or not Serhant and Eklund achieve creating a brand new luxurious epicenter is but to be seen. Regardless, you gained’t have the ability to watch it unfold on TV.

Though actual property’s most spat-prone duo returned to “Million Greenback Itemizing New York” for its ninth season Might 6, neither 101 W. 14th St. nor Förena have been digital camera prepared. Meaning the fiercest drama is occurring off display screen.

“It sounds prefer it was virtually made for TV, however we didn’t movie it,” Eklund mentioned, “Our rivalry going 10 years again has blown up once more, and [these buildings] are a sign of what’s coming.”


Ryan Serhant

Age: 36

A posed photo of Ryan Serhant.
Ryan Serhant is hoping to present his rival actuality TV star the outdated one-two at 101 W. 14th St., a brand new 44-unit luxurious apartment venture the place asks are $1.2 million.
NBCU Picture Financial institution through Getty Pictures

Private life: Married, one daughter

Lives: In a just-bought Brooklyn brownstone

Spin-offs: “Promote It Like Serhant,” canceled after one low impression season

Books: Two, together with a New York Instances bestseller

Modeling previous: Hand

Promoting type: “I’m not promoting glass, I’m promoting enthusiasm.”

On himself: “I’m relentless. I rise up at four a.m., and everybody that works with me will get their first textual content by four.30 a.m. after I’m able to go to fitness center.”

On Fredrik: “He doesn’t stay right here anymore.”

* 101 W. 14th St.

Developer: Gemini Rosemont

Architect: ODA New York (100 Norfolk, 241 Fifth Ave.)

Opening: Late 2021

Gross sales launch: Might 2021

Notable facilities: Health heart, courtyard, residents-only lounge, absolutely furnished outside roof deck with kitchen

Promote out: $173.69 million


Fredrik Eklund

Age: 44

A posed shot of Fredrik Eklund.
Fredrik Eklund vows to KO Serhant at Förena, the place items begin at$1.three million. “Our rivalry going 10 years again has blown up once more,” he mentioned.
NBCU Picture Financial institution through Getty Pictures

Private life: Married, with twins and a stepson

Lives: Between New York and Los Angeles

Spin-offs: Bethenny & Fredrik, canceled after one stormy season

Books: One, a New York Instances bestseller

Modeling previous: Porn

Promoting type: “Keep away from something gimmicky, as a result of the product speaks for itself.”

On himself: “I’m very strategic about TV because the core car for my enterprise. Now I’m a solid member of each [MDLNY and MDLLA].”

On Ryan: Huge pause. “I don’t wish to give an excessive amount of away. Let’s simply save all of this.”

* Förena

Developer: Landsea Houses & DNA Growth

Architect: Morris Adjmi (250 Bowery, Wythe Lodge)

Opening: Late 2021

Gross sales launch: Might 2021

Notable facilities: Technogym-equipped health heart, residents’ lounge and kitchen with personal aperitif lockers, Zen Backyard + outside eating room/roof backyard

Promote out: $126.eight million

Supply: nypost.com

Maya J Fry
Maya J Fryhttps://greatnewslive.com/
Problem solver. Entrepreneur. Beer lover. Alcohol practitioner. Music fanatic. Student.

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