Buttah like Barbra Streisand, they ain’t.
However the boys of BTS are nonetheless able to pulling off a summer-ready smoothie with their new single “Butter.”
Even in the event you’ll overlook about it as quickly as the two minutes and 45 seconds are over. (Can these guys even make a music over three minutes lengthy?)
“Clean like butter/Like a legal undercover/Gon’ pop like bother/Breakin’ into your coronary heart like that,” they boast of their finest try at some hip-hop swag.
However, in fact, the sweetness — and world enchantment — of BTS is that that they’re the furthest factor from “bother” regardless of how a lot hip-hop posturing they could strike.
And, hey, who can blame them for therefore clearly going for a summer season jam proper earlier than Memorial Day — and their efficiency on the 2021 Billboard Music Awards on this weekend?
Following the No. 1 success of their first English-only single “Dynamite” final yr, BTS is again crooning to courtroom the US market once more with this observe.
And whereas it hardly breaks any new floor for the boy band, it’s sufficient of a bop to maintain them grooving by many a pool, yard and rooftop grasp coming close to you this summer season.
In the meantime, the tune’s colourful, official music video is spreading quick, sliding right past 89 million views by mid-afternoon Friday.
And as they are saying within the “Butter” lyrics, the heartbreaking gang of seven positively “acquired that celebrity glow” as they boogie and “flirt” by a succession of dance sequences that left hearts “pumping” and followers melting like, effectively, butter.
The group is all over the place as of late — together with engaged on a Could 26 McDonald’s promotion, reportedly collaborating with 27-year-old “Yummy” singer Justin Bieber and making historical past on the 2021 Grammys.
The worldwide phenomenon will carry out “Butter” for the primary time on the Billboard Music Awards, from which they obtained 4 nominations. The occasion — hosted by Nick Jones and airing at eight p.m. Sunday, Could 23, on NBC — will characteristic different musical visitors together with The Weeknd, Doja Cat, SZA, AJR, Dangerous Bunny and Karol G, DJ Khaled that includes H.E.R. and Migos, Duran Duran, Glass Animals, Jimmy Jam & Terry Lewis with Sounds Of Blackness that includes Ann Nesby and Twenty One Pilots. As well as, singer Pink is slated to obtain the music model’s Icon Award, and Alicia Keys will mark the 20th anniversary of her debut album, “Songs In A Minor.”