Don’t let the infamous #BTSArmy hear about this: Boy band hopefuls are gearing up for a battle to turn into the subsequent BTS.
Massive Hit Leisure, the label behind the Okay-pop sensation, and Common Music Group will develop the brand new band, in line with a joint statement on Wednesday.
“I strongly imagine that UMG and Massive Hit will create a synergy that may rewrite the worldwide music historical past,” mentioned Bang Si-Hyuk, the chief govt of Massive Hit. The artists would debut below a brand new label created by BHE and Common’s Geffen Information.
The worldwide music giants are planning a “survival-type” actuality competitors present, which is meant to provide American audiences a glance into the notoriously rigorous — and occasionally controversial — Okay-pop trade machine. Some artists and teams have been recognized to coach for years with efficiency coaches and different tutors — in a dormitory setting with different would-be pop stars — effectively earlier than premiering their acts.
“With their revolutionary method to creating artists and embracing new know-how, Massive Hit has turn into probably the most dynamic firms in music leisure,” UMG’s chief govt Sir Lucian Grainge mentioned.
The showdown collection format has already produced standard acts in South Korea, in line with music author Sarah Bathke, who spoke to the BBC.
BTS’ 2020 album “Map of the Soul: 7,” that includes latest hits “On” and “Boy With Luv,” was the No. 1 selling physical record of final 12 months, and No. 2 in total album gross sales, together with digital, with 674,000 bought — second solely to Taylor Swift’s “Folklore,” which unloaded a complete of 1.27 million.
Competitors is already on the best way, as legendary Korean solo artist Rain mentioned the launch of Ciipher, a brand new Okay-pop group below his cost, in an interview with Korea’s 1st Look, according to Okay-pop information web site Soompi.
“I felt like I may guess all of it on them,” mentioned the 38-year-old musician, born Jung Ji-hoon.
“There have been a number of elements concerned within the course of of constructing Ciipher, however after I met these children, I felt like I may guess all of it on them,” the mentor mentioned.
“Whether or not the group has good outcomes or not, I don’t assume I’ll remorse the issues that I gave to this group. That’s how proficient and well-mannered they’re.”
Apart from Geffen, Common’s roster of hit-making labels additionally consists of Capitol, Def Jam and Abbey Street Studios.